Even before I tried anything from Beautycounter—the California-based personal care brand focusing on safe, non-toxic products—I was already impressed. Back the spring, I interviewed founder Gregg Renfrew for the brand's launch in Canada (they've held it's place in the US since 2013), and learned about her goal of getting cleaner cosmetics in more people's hands. While the products aren't necessarily natural, they are free from harmful chemicals, and boast chic packaging that wouldn't look out of place at any high-end department store. I also appreciate Beautycounter's transparency on ingredients. Their Ingredients Glossary explains what's in each product, and why (because "scientists shouldn't be the only ones in a position to decipher the label on a cosmetics bottle"). There's also a "Never List" of the no-no what you'll never find within their formulas. So just how do the products measure up? Now that I've had the